AS A FATHER OF THREE BOYS, PETER NOTICED THAT THERE WAS A LOT OF MESSING AROUND DURING THEIR DAILY TOOTHBRUSHING ROUTINE.
That eternal battle over the sink. The complaining about the flavour of the toothpaste being too intense. And those two minutes of brushing? Way too long and far too boring! This is how Peter's mornings (and evenings) went. As a father of three boys, this tedious process occurred twice a day. His children also ingested far too many harmful substances when using normal toothpaste. He did not like that one bit. This can - no, must! - be done differently.
Peter decided to take matters into his own hands and develop a toothpaste tablet. Specially developed for children. Without chemicals, and without microplastics. To make teeth brushing a fun experience again. For the entire family.
And then there was Fairytabs.